Fran’s Chocolates
Fran’s Chocolates is a Seattle-based company dedicated to pairing exceptional confections with elegant packaging for a truly luxurious experience. Founded by Fran Bigelow in 1982, Fran’s has earned a deeply loyal following and received numerous awards across the fine food industry, most notably for their trendsetting salted caramels. Fran’s served as chocolatier to the Obama Whitehouse and has been featured in The New York Times; Forbes; InStyle; Gourmet Magazine; CBS Early Show; Ladies’ Home Journal; Martha Stewart Living; People Magazine; the Food Network; Jeopardy; Vogue Japan, and more.
MARKETING COPY OBJECTIVES
- Refresh brand voice while reinforcing luxury goods status
- Establish and prompt new seasonal purchasing patterns
- Create brand community through local, family company story
- Place company at forefront of chocolate sustainability conversation
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