Located at the base of Seattle’s iconic Space Needle, the Museum of Pop Culture has been a Northwest institution since its founding in 2000 by Microsoft co-founder Paul Allen. The landmark building houses a jaw-dropping collection of pop culture memorabilia celebrating everything from horror films to video games to underground grunge. Ever wanted to see the Fender Stratocaster Jimi Hendrix played at Woodstock and Buffy’s actual Mr. Pointy stake on the same afternoon? You can at MoPOP.
MARKETING COPY OBJECTIVES
Optimize attendance, especially for collaborative rotating exhibits
Cement MoPOP as a must-see tourist stop
Inspire locals to become repeat visitor-members
Personalize brand voice while appealing to multiple audiences